I started using Pinterest last year. I read about it somewhere on the tubes and begged about for an invite. Once I was in, it was a natural fit. I started curating boards tailored to my eccentric tastes. The practice led me to rekindle my love of architecture and fashion, at least in the sense of voyeuristic pinning. I’ve picked up a few followers here or there, but one of my boards seems to stand out: Hiking.
My hiking board isn’t very active. I pin things there from time to time, mostly gear in the off-season and the occasional inspirational image. I also link to some of the posts on this blog, trail reports and gear reviews. Somewhere along the line I must have done something to get noticed, if not by a person, then by their algorithmic substitute. I started gaining 10 to 20 followers a day. Sometimes even more than that.
Right now I have over four thousand followers on my hiking board. A casual glance tells me that a lot of those are inactive accounts or spambots, but that still seems like a lot. I am fairly certain that my board is being suggested to new users when they sign up.
I’d like to think that I am generating decent content for my board, mostly pins from gear manufacturers and my own website. A lot of outdoors related boards have very little to do with hiking, or they are full of survivalist and prepper propaganda. There must be some kind of unseen quality algorithm that likes my style, so who am I to complain.
Either way, I have a new-found pressure to generate quality content just so that I can feed a Pinterest board. It isn’t a bad thing, encouraging me to create more and gain exposure. Someday I might have some kind of hare-brained entrepreneurial scheme that could benefit from the cachet.
So yeah, I’m going to keep talking about hiking and spending as much time as I can walking trails. Seems legit.